A little over a year ago, Facebook introduced their video streaming service that will let anyone broadcast live right into the newsfeed.
Now, Facebook Live has become a prominent part of Facebook real estate that has changed this platform forever.
Facebook live videos are estimated to peak to 64 billion views per day!
With those views, we’ve also seen a tremendous jump in engagement with viewers watching live videos longer than pre-recorded and 10x more comments.
Millions of users are now live streaming on Facebook, and they are letting everyone see what their real life is like. This gives brands and public figures an easy way to connect with their audiences.
For an average business owner, this has become a perfect and simple way to utilize the power of video to reach out to their fans and build relationships and engagement much easier. And it’s a lot more fun!